ICFF

 In the past, we have been impressed by many things that we have seen while visiting trade shows in Milan, Paris, Dubai, Las Vegas, Miami, etc…  Each year, we attend the International Contemporary Furniture Fair, at the Javits Center here in NYC.  Just like the others, it is meant to be a place for inspiration and education on new products and design trends in the hospitality industry.  The last couple of years have been very disappointing.  I suppose it’s understandable this year and last, with everyone being affected by Covid.  On the other hand, it could have been a time of more innovation and expression, without borders, which you would hope would translate into exciting new items and ideas on display.  Not so, at the Javits.  During the pandemic, we took the opportunity to create imaginary spaces, without the confinement of a specific project, client, or location, to restrict our minds.  We’ve been designing a series of restaurant spaces via renderings, which we will eventually (and hopefully not in the too distant future) have up on our website.  But, back to the issue at hand, these trade shows, specifically the ICFF in NY.  Even the year before Covid, I recall the show being much smaller, with less participants than in prior years.  We have displayed at shows in the past; it’s costly, and a lot of work.  We have also heard that the Javits has been making it more difficult to participate in these things.  All of that aside, we wonder if shows like this are becoming a thing of the past, that companies are finding other outlets to be more effective for them.  Social media, for one, has changed the game drastically.  Exposure is no longer confined to showing up to anywhere specific, to see what’s new.  Not having been to a show at an overseas location in a few years, I wonder if they are experiencing the same drop off, or if this is a problem here in NY.  Are we pushing enough?     

https://icff.com/

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