More
than any other time, the last 2 years have impressed upon us the importance of community,
beyond what we had understood that to mean before, and the role a restaurant
like EV has played, within it. We chose to
live in the WV because of the unmistakable neighborhood feel it possesses, far
more than any other area of the city. And
when we felt that this ‘town within a city’ that we had enjoyed daily, that we
crave when we’re not there, could possibly wither away, we started to
appreciate it even more. We became
closer to people like Jean Rene during this time, and he to us, as I think everyone
was feeling that they wanted to cling to what we all had.
But what is it about EV? Consistency in the quality of our preferred menu
items has been relatively good, which is a key component in maintaining regular
customers. But what we have come to appreciate most is the atmosphere,
created by the other regular customers that EV draws. There is a certain
ease that regulars bring with them, that translates into a relaxed environment
filled with the right energy. That type of vibe cannot be created only
with food, nor design, nor the music. In fact, this restaurant in
particular is nothing to write home about when it comes to design, and actually
bucking the tradition of good restaurant design, the only decided color in the
place is green. Music wise, they typically choose a lane and stay there;
one night could be hip hop, another rock, Latin…. you never know what you’re
going to get. But that home away from home
feeling cannot be denied here, for us. In
all of these years, not one other has come close to EV.
We have been restaurant designers
in the NYC metro area for decades, and we understand very well what makes a
restaurant successful (as well as the adverse). Efforts are made across the board in an ever
changing market to try to achieve that sweet spot of a very complex curve. Not one thing secures your success just as one
other won’t bring you to fail, but it is the cumulative effect of positive
points that results in “I will be back” said to your partner or yourself, and
if you’re a regular, it’s only a question of when.
Jean Rene |
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