ICFF

 In the past, we have been impressed by many things that we have seen while visiting trade shows in Milan, Paris, Dubai, Las Vegas, Miami, etc…  Each year, we attend the International Contemporary Furniture Fair, at the Javits Center here in NYC.  Just like the others, it is meant to be a place for inspiration and education on new products and design trends in the hospitality industry.  The last couple of years have been very disappointing.  I suppose it’s understandable this year and last, with everyone being affected by Covid.  On the other hand, it could have been a time of more innovation and expression, without borders, which you would hope would translate into exciting new items and ideas on display.  Not so, at the Javits.  During the pandemic, we took the opportunity to create imaginary spaces, without the confinement of a specific project, client, or location, to restrict our minds.  We’ve been designing a series of restaurant spaces via renderings, which we will eventually (and hopefully not in the too distant future) have up on our website.  But, back to the issue at hand, these trade shows, specifically the ICFF in NY.  Even the year before Covid, I recall the show being much smaller, with less participants than in prior years.  We have displayed at shows in the past; it’s costly, and a lot of work.  We have also heard that the Javits has been making it more difficult to participate in these things.  All of that aside, we wonder if shows like this are becoming a thing of the past, that companies are finding other outlets to be more effective for them.  Social media, for one, has changed the game drastically.  Exposure is no longer confined to showing up to anywhere specific, to see what’s new.  Not having been to a show at an overseas location in a few years, I wonder if they are experiencing the same drop off, or if this is a problem here in NY.  Are we pushing enough?     

https://icff.com/

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Ground Central

A few years ago, one of our more active clients enlisted us to take over the design of his existing brand of coffee shops here in NYC, Ground Central.  We have been slowly introducing new design elements, transitioning the look bit by bit.  Sometimes, editing an existing design can be just as if not more interesting than creating something new.  It requires a different kind of analysis, considering the existing clientele.  Depending on the venue, it can be risky to make a drastic shift.  But sometimes, a severe turn is necessary, if you need to capture a different crowd.  In the case of a coffee shop, familiarity and comfort is part of the formula.  So we are being careful as we go.

An interesting element that will remain as part of the design is their signature custom murals, created by an artist from Australia, specifically for each location.  They're really cool, here is an example, outside of the newest location currently under construction...


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Mamo Continues...

We checked back in on our Miami restaurant project last week, and found that the demo phase was complete.  We are now in the bidding stage for a General Contractor, and hope to start construction within the month.  We learned that a close relative of Fadi is opening a large restaurant on the same block, with a well known restaurant group from France & the Mid East... what are the chances??  Good company!  Working on the exterior design this week, as the restaurant will aim to open for the good-weather Fall season, here are some rendered views of how that's shaping up:




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